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March 30, 2016 by ApollinarisRed

Aeroflot Chinese Restaurant’s Traveller Guide


OUR ROLE

  • Production & Execution
  • Marketing & PR
  • KOL Selection
  • Design
  • Photography & Video
  • Hospitality Management
  • Restaurant Scouting
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Based on the fact that Chinese tourists traveling abroad like to eat Chinese food, City Moments planned and organized a trip of 6 famous Chinese bloggers to travel to 7 European cities (Moscow, Paris, Barcelona, London, Rome, Venice and Berlin) to test and rate Chinese restaurants and at the same time blog about the whole trip and their experience flying with Aeroflot. As a result of the campaign a PDF guide to the best Chinese restaurants in Europe was created and promoted online through social media. People interested to travel abroad could download the guide, which showed them to the best Chinese restaurants.


Filed Under: Uncategorized

March 30, 2016 by ApollinarisRed

Aeroflot TouchMedia Marketing Campaign


OUR ROLE

  • Concept Creation
  • Execution
  • Marketing & PR
  • Ongoing Quality Management
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To promote the new in-seat USB chargers on Aeroflot airplanes, City Moments came up with a concept to tie the airline promotion campaign to the existing Touchmedia USB chargers in 10,000 Shanghai taxis. Taxi customers were able to charge their mobile phones for 3 minutes for free while Aeroflot advertisement was shown on the screen in front of them. For unlimited charging the guests could scan the Aeroflot QR code and receive an ad on their mobile displays. The campaign ran for 3 months. The project received an internal award for being one of the most successful campaigns of the year.


Filed Under: Uncategorized

March 30, 2016 by ApollinarisRed

Hi-Tec Festival Series


OUR ROLE

  • Event Concept Creation
  • Event Production & Execution
  • Marketing & PR
  • Performance Management
  • Design
  • Photography & Video
  • Licensing & Venue Scouting
  • Event Rundown Planning
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This mini-festival series was developed and executed by City Moments including sponsorship arrangement, artist booking and marketing. The bookings included world famous DJ Gui Boratto and Booka Shade. Up to now the events were some of the most successful events hosted at the Mercedes Benz Mixing Room so far.


Filed Under: Uncategorized

March 30, 2016 by ApollinarisRed

Aeroflot Christmas Campaign


OUR ROLE

  • Tree Design
  • Concept Creation
  • Production & Execution
  • Photography & Video
  • Licensing & Venue Scouting
  • Rundown Planning
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City Moments was commissioned to design and display Aeroflot Christmas trees in Shanghai / Beijing for a period of 2 weeks. For the activation two attractions were developed. An interactive photo-booth in Shanghai, where customers could print out their customized pictures and share Aeroflot Christmas greetings online (Weibo/Wechat) as well as an induction bike in Beijing that lit up the Aeroflot logo when customers were pedaling on it. The activation was a big success with thousands of participants.


Filed Under: Uncategorized

March 30, 2016 by ApollinarisRed

Heineken UEFA Public Viewing


OUR ROLE

  • Event Concept Creation
  • Event Production & Execution
  • Marketing & PR
  • Performance Management
  • Design
  • Photography & Video
  • Licensing & Venue Scouting
  • Event Rundown Planning
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To celebrate the UEFA Champions League final, City Moments organized an event for Heineken within a mall on Huaihai Road, in Shanghai. The event was a combination of a daytime Heineken roadshow, an outdoor screening of the UEFA final combined with an indoor DJ event. City Moments was in charge of media buy, concept creation and execution.


Filed Under: Uncategorized

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Other Case Reviews

  • 麦德龙超市媒体活动
  • 德国传统圣诞集市
  • Spotlight Urban Music Festival
  • Aeroflot Christmas Campaign
  • Hi-Tec Festival
  • 俄罗斯国际航空博主之旅
  • Corona SunSets Session
  • Flame Festival
  • Sherpa Robotics Corporate Identity
  • Mumm Champagne X'mas & NYE
  • Oktoberfest Shanghai 2017
  • 俄航室内足球赛
  • Oktoberfest Shanghai
  • 俄罗斯国际航空与触动传媒
  • Heineken Green Room
  • Electric Circus Music Festival
  • 华为云计算俄罗斯之夜
  • 喜力啤酒欧冠决赛观赛派对
  • AXEL China 2016 Accounting Conference
  • Corona Wall Painting
  • 巴黎花香槟“全明星”派对"
  • 范佳乐全麦啤酒晚宴
  • Tiger Calendar
  • Tiger Full Moon Series
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